Every direct booking you miss is one you already paid Booking.com to send you.
We're an Irish technology firm that works with independent hotels. Broken booking pages. Systems that stopped talking to each other. Quiet security gaps nobody noticed until they mattered. That's the work. No SDRs, no ticket queues, no forty page proposals for a problem that needs an afternoon.
Your guests speak more than one language. So do we. Native reviewers on every project, not machine translation shipped to production.
- 1. Who are we?
- 2. Why should you trust us?
- 3. What hotel problems do we actually solve?
- 4. How do you speak to us?
The big chains have full IT departments. Independents rarely have anyone.
Hospitality technology is one of the few industries where the buyer is expected to understand the product before they can evaluate it. That's backwards. A hotelier's expertise is guests and hospitality, not property management systems and channel manager APIs.
Independent hotels typically pick their tech from whichever consultant sold them last, then discover months later that the pieces don't talk to each other properly. The website goes to one agency. The PMS to another. IT to a third. Nobody owns the whole picture.
We think hoteliers should be able to describe their tech in plain sentences. Direct bookings are the most valuable revenue line most independent hotels have, and losing them one at a time to a slow website or a broken checkout is the most expensive quiet problem in the industry. And the person who fixes your systems should also be the person who picks up when they break at ten on a Friday night.
That's why we exist. Everything else on this page is a consequence of that.
Ten things we find in almost every hotel review we run.
If two or more sound familiar, you already know where our first conversation is going.
Guests reach the checkout and give up. Every one you lose here becomes a Booking.com reservation, with the commission attached.
Slow, cluttered, hard to read on a phone. Google notices. Guests notice faster.
Rates and availability don't sync cleanly. Overbookings some nights. Under selling on others. Manual reconciliation at midnight.
Google, Booking.com and your own site each tell a different story about the same room. Guests notice. Rankings suffer.
No clear picture of where bookings come from, where they drop off, or which marketing spend actually paid for itself.
No visible protection. No tested restore. No plan for the morning a plugin update takes the site down for six hours.
Two or three hotels crammed onto the same confusing website. Guests aren't sure where they've landed. Neither is Google.
Handles low traffic fine. Falls over in peak season, right when the direct bookings would have paid for a year of maintenance.
Website by one agency, PMS by another, IT by a third. Nobody owns the whole picture and everyone blames someone else.
The people who sold you the systems don't answer out of hours. The people who might don't know how yours is set up.
We can look after your entire technical picture, or just the piece that's broken.
Hotel website and booking journey
The direct booking channel is the most valuable asset most independent hotels own. We rebuild the parts that lose you guests.
- Modern, mobile first hotel websites
- Room and package presentation that actually sells
- Direct booking engine integration
- Multilingual content (English, Croatian, Hungarian, German)
- Structured room and rate data for Google
Systems and integrations
We start by understanding what you already run. We don't sell you a PMS. We make yours work.
- PMS review and configuration audit
- Channel manager and OTA sync
- Payment gateway integration
- CRM and guest communication
- Analytics and conversion tracking
Managed hotel IT
The unglamorous infrastructure that lets everything else run quietly. And a senior engineer to call when it doesn't.
- Microsoft 365 and email management
- Email security, DMARC, phishing protection
- Website hosting and backups
- Cybersecurity monitoring
- Vendor coordination, one number to call
Digital positioning
How you appear at the moment a guest is choosing between you and three competitors on the same road.
- Google Hotel information cleanup
- OTA consistency across channels
- Search visibility and structured data
- Direct booking strategy
- Brand structure for hotel groups
One caveat on scope. We don't sell our own PMS. We assess and integrate with whatever you already run. If yours is genuinely wrong for the business we'll say so, but a rebuild is our last recommendation, not our first.
Four steps. No surprise rebuilds.
The single biggest fear hoteliers tell us about hiring a technology partner is being sold a forty thousand euro rebuild for a four thousand euro problem. Our process is built to make that impossible.
The guest booking journey, the website, the systems that connect to it. On a call, on a shared screen, or on site if it needs to be.
The specific technical failures, the inconsistencies, the lost booking moments. Ranked by revenue impact, not by how impressive they sound written down.
A prioritised recovery plan. Fixed fee for the audit itself. Clear scope and price for each phase after that.
We implement the agreed work and manage the systems afterwards. Same senior engineer end to end. No handover to a junior pod six weeks in.
What we look at before we recommend anything.
The audit is fixed fee, private, and you get a written report to keep, whether you engage us for the remediation work or not.
Request an audit for your hotel- 01Direct booking flow, completed on desktop, mobile and tablet
- 02Website health, speed, uptime, mobile experience, accessibility
- 03Google Hotel identity, listing, room info, address, opening hours
- 04Room and rate consistency across your website, Booking.com and Expedia
- 05PMS and channel manager connection, sync errors, silent failures
- 06Website and PMS security, SSL, backups, access, patch status
- 07Analytics and tracking, so you know where bookings actually come from
- 08Multilingual content, completeness, quality, structured data
- 09Vendor map, who owns each piece and who to call when it breaks
- 10Payment flow, SCA compliance, no show authorisation rates, PCI scope
Managed technology support for Baileys Hotel Cashel.
An independent four star hotel in County Tipperary with the typical mid scale hospitality tech estate. Property management system, restaurant point of sale, guest wifi, staff Microsoft 365, website hosting, and a scattered vendor map that no single person owned.
Ongoing managed technology support. Microsoft 365 administration, email security, backups, cybersecurity monitoring, vendor coordination, and the senior engineer to call role that most independent hotels never quite fill.
Published with permission from Baileys Hotel Cashel. Scope reflects work we genuinely deliver. No invented metrics. Confidential operational details are omitted on purpose.
Not everything we've built is a hotel. But every system we've built runs a business that can't stop.
Hoteliers ask us, reasonably, what hospitality adjacent work we've delivered. Here's an honest snapshot. Not all of it is public. Not all of it is a hotel. All of it is operationally critical.
Managed IT, cybersecurity monitoring, Microsoft 365, vendor coordination.
Operational systems for a working food producer. Production data, integrations, IT infrastructure.
Custom catering and ordering platform. The kind of system a hotel F&B operation runs on.
Ecommerce integrations connecting storefront, product data and finance systems.
Custom bidding platform for international sport horse sales. Bookings, KYC, live broadcast.
Multi property administration, email security, DMARC, backup and awareness training.
English, Croatian, Hungarian and German.
Independent hotels rarely trade with only Anglophone guests, and their websites shouldn't either. Our project delivery covers English natively, and Croatian, Hungarian and German for hotel website content, booking flow copy, guest communications and OTA listings. Reviewed by native speakers. Not machine translated and pushed to production hoping nobody notices.
If you serve German speaking business travellers, Croatian coastal return guests, or Hungarian corporate accounts, and your current website only talks to one of them, closing that gap is what this section exists for.
Asif Khan, founder and principal.
Ireland based. Runs the audits, scopes the projects, stays for the delivery. The person on the first call is the person on every call after it. Background across IT consulting, systems integration, cybersecurity and managing business critical infrastructure. Long enough to know what breaks, what matters, and what doesn't.
Straight answers.
Do you build websites, provide IT support, or both?+
Both, but rarely at once. Every engagement starts with a review, and we recommend the smallest useful piece of work first. Some hotels engage us for a website rebuild only. Some engage us purely for managed IT and cybersecurity. Some engage us for both, over time. What we don't do is package everything together and hand you a large quote on the first call.
Do you sell your own hotel PMS?+
No. We're deliberately PMS agnostic. We assess whichever system you already run, connect it to the rest of your estate properly, and only recommend a change if the current PMS is genuinely wrong for your business. Being vendor neutral is a feature, not a limitation.
How much does a hotel audit cost?+
Fixed fee, quoted before we begin. Typically in the low four figures for an independent single property hotel. Multi property groups are scoped separately. The audit is yours to keep. Written report, prioritised remediation plan, useful to whichever provider you choose next. It doesn't have to be us.
Do you work with hotels outside Ireland?+
Yes. We regularly deliver work in the UK and continental Europe. Croatian, Hungarian and German language projects are handled with native reviewers, not machine translation. Timezone overlap and occasional travel are the practical constraints, not language.
Will you replace our current provider?+
Only if it genuinely makes sense for the hotel. If your existing web agency, IT partner or PMS vendor is doing a good job in their scope, we work alongside them and take responsibility for the coordination layer. If they're the reason your booking flow is broken, that's a separate conversation.
What happens after go live?+
We stay. Managed hotel IT is a monthly retainer with a defined scope and response time. Same senior engineer, no ticket queues, WhatsApp available for urgent operational issues. The people who built your systems are the people who keep them running.
Request a private hotel systems review.
One form. Five fields. Every submission is read by us, not by a bot, and you'll get a reply within one working day.
Book a 20 minute consultation. No obligation, no sales pitch. If we're not the right fit we'll tell you, and where we can, we'll suggest someone who is.