Auction platforms & yard IT, built for show jumping.
We build and run the technology behind serious show-jumping operations — from the live online auction platform that turned over €3.1M in a single sale, to the WiFi, CCTV and record-keeping that keeps a training yard running.
Most sport horse businesses still run on WhatsApp.
It's fine when you have four horses and two clients. It breaks down fast when you're prepping a multi-country online auction, running a training roster with travelling riders, and fielding vet, farrier and owner queries on the same Tuesday morning.
We've built and run the online auction platform behind Ballypatrick Auctions — Greg Broderick's operation near Thurles — which has publicly reported €8.2M+ cumulative sales, a €3.1M single-sale turnover at 100% clearance, and bidders from 28 countries. That's the reference point we bring to every sport horse brief.
No generic livestock SaaS. No off-the-shelf CMS. Custom-fit software and IT for show-jumping businesses — built by the team that runs the Ballypatrick platform.
Live online sport horse auctions.
The headline offering — the same platform type we built for Ballypatrick Auctions. Video, bidding, international payments.
- Lot pages with pedigree, video and vet paperwork
- Real-time bidding with anti-sniping
- Broadcast-quality streaming integration
- Registered-bidder verification flow
- International payment collection
- Post-sale dispatch & export documentation
- Bidder analytics & reserve control
- Results publishing & sales archive
Happy to show you the Ballypatrick Auctions platform under NDA — with Greg's permission.
Horse & yard record-keeping.
A practical workspace for horses, riders, owners and the daily moving parts — not a bloated PMS.
- Horse profiles with photo & video
- Covering & foaling diaries
- Passport & microchip records
- Vet, farrier & dental history
- Rider & work rota
- Owner portals & monthly reports
- Competition / FEI entry tracking
- Livery & training billing
We keep the feature set tight on purpose. If something isn't used, we don't build it.
The infrastructure under the yard.
The boring bits that keep the business running — WiFi, CCTV, backups, point-of-sale at the lorry.
- WiFi coverage indoors & to the arena
- CCTV for stables & arenas
- Microsoft 365 & email security
- Off-site backup & restore
- Point-of-sale at shows and the lorry
- Device & endpoint management
- On-site + remote support
- Vendor coordination
Bespoke builds when the shelf won't do.
If what you need doesn't exist as a product, we'll build it — scoped honestly.
- Client-specific auction formats
- Show-management admin tools
- Breeding-season reporting
- Integrations with studbook / FEI / Eventing Ireland
- Bespoke owner / syndicate portals
- Data migration from spreadsheets
- Training & handover
- Ongoing support & change requests
Operators you'd recognise.
Why teams choose us.
We've built the real thing
The Ballypatrick Auctions platform is ours — publicly reported €8.2M+ cumulative sales. You're not hiring us to learn the industry.
Custom-fit, not off-the-shelf
No generic livestock SaaS. We build around your yard, your auction format and your client list.
Discretion as default
High-value horse data stays in your control. Bloodline records, medical history, client lists — handled with the privacy the industry expects.
We know the calendar
We don't push deployments during Wexford, HOYS or Goresbridge. The yard and the sales calendar come first.
Honest scope
We tell you what's a 30-day job and what's a bigger project. No optimistic roadmaps, no surprise invoices.
You call the builder
Got a problem at 7 a.m. on sales day? You're not in a ticket queue — you're talking to the person who wrote the code.
Let's talk about your yard.
A short, no-strings call. You tell us what's slowing the business down; we tell you what's fixable quickly and what's a bigger project. No deck.
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